This is my first guest post here at ROCK THE WORLD – and this came about because of LinkedIn. Here’s the story:
Mike O’Neil, author of ROCK THE WORLD, sent me a message through LinkedIn asking whether I would be interested in a review copy of the book. He knew from my LinkedIn profile – see http://www.linkedin.com/in/pzmiller – that I blog about social media and related topics.
As I am always interested in learning as much as possible about social media, of course I said yes. And when the book arrived, I read it immediately.
Imagine my surprise when I learned that, as robust as I had made my LinkedIn profile, some little yet significant items were missing. I sat right down at my computer with book in hand and went page by page to correct the missing elements before writing a blog review of the book.
Flash forward: On PitchRate.com, a free email notification service for people looking for bloggers or other news sources, I saw a request from Lori Ruff, LinkedIn authority/trainer and partner with Mike O’Neil in Integrated Alliances, concerning writing guest posts for one of two blogs.
Since I loved the book ROCK THE WORLD, of course I responded to the PitchRate request. Lori contacted me; we spoke on the phone; and here I am.
This is the power of social media (also called social networking) – connecting people with mutual interests wherever these people may be.
As Lori and I discussed, whether someone starts first with LinkedIn or with another social media site depends a great deal on that person’s goals for social media and his/her comfort level with different social media formats.
For small business owners, book authors, and others with similar types of online marketing goals, I believe that actively participating on LinkedIn comes after you have harnessed what my company Miller Mosaic calls the “power of 3” – Twitter, a Facebook fan page (think “business” rather than your Facebook profile), and a marketing-driven website.
Each one of these online platforms requires a different individual strategy combined with an overall strategy to harness the “power of 3.” And then, once a clear overall brand is established through the “power of 3,” it is a good time to add a professional presence on LinkedIn.
I’ll be talking about social media subjects in subsequent guest posts here. In the meantime, get a jump on the conversation by downloading my free “power of 3” report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” at www.MillerMosaicPowerof3.com © 2010 Miller Mosaic, LLC
Phyllis Zimbler Miller has an M.B.A. from The Wharton School and is the co-founder of Miller Mosaic Power Marketing. Follow her on Twitter at http://twitter.com/ZimblerMiller…