Month: February 2010

Social Media

LinkedIn Story of Social Media Connections

This is my first guest post here at ROCK THE WORLD – and this came about because of LinkedIn.  Here’s the story:

Mike O’Neil, author of ROCK THE WORLD, sent me a message through LinkedIn asking whether I would be interested in a review copy of the book.  He knew from my LinkedIn profile – see http://www.linkedin.com/in/pzmiller – that I blog about social media and related topics.

As I am always interested in learning as much as possible about social media, of course I said yes.  And when the book arrived, I read it immediately.

Imagine my surprise when I learned that, as robust as I had made my LinkedIn profile, some little yet significant items were missing.  I sat right down at my computer with book in hand and went page by page to correct the missing elements before writing a blog review of the book.

Flash forward: On PitchRate.com, a free email notification service for people looking for bloggers or other news sources, I saw a request from Lori Ruff, LinkedIn authority/trainer and partner with Mike O’Neil in Integrated Alliances, concerning writing guest posts for one of two blogs.

Since I loved the book ROCK THE WORLD, of course I responded to the PitchRate request.  Lori contacted me; we spoke on the phone; and here I am.

This is the power of social media (also called social networking) – connecting people with mutual interests wherever these people may be.

As Lori and I discussed, whether someone starts first with LinkedIn or with another social media site depends a great deal on that person’s goals for social media and his/her comfort level with different social media formats.

For small business owners, book authors, and others with similar types of online marketing goals, I believe that actively participating on LinkedIn comes after you have harnessed what my company Miller Mosaic calls the “power of 3” – Twitter, a Facebook fan page (think “business” rather than your Facebook profile), and a marketing-driven website.

Each one of these online platforms requires a different individual strategy combined with an overall strategy to harness the “power of 3.”  And then, once a clear overall brand is established through the “power of 3,” it is a good time to add a professional presence on LinkedIn.

I’ll be talking about social media subjects in subsequent guest posts here.  In the meantime, get a jump on the conversation by downloading my free “power of 3” report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” at www.MillerMosaicPowerof3.com © 2010 Miller Mosaic, LLC

Phyllis Zimbler Miller has an M.B.A. from The Wharton School and is the co-founder of Miller Mosaic Power Marketing.  Follow her on Twitter at http://twitter.com/ZimblerMiller…

Rock Blog

The Top Ten Best Connected Women on LinkedIn

Well, there are actually 12 super connected women among the top 150 best connected people on LinkedIn.  Are men just more open to open networking?  I am not here to answer that question right now.

I am here to promote and celebrate the best connected women on LinkedIn and to encourage you to ask them to connect with you. The super connectors are typically very helpful and willing to share resources. That is part of how they got where they are now.

  1. Stacy Donovan Zapar #15
  2. Sheree Ruland #46
  3. Jenny (Voigt) DeVaughn #64
  4. Judith Miller #69
  5. Mukta Kanojia #77
  6. Jessica Max #84
  7. Mary Leeds #85
  8. Vanessa Coussens #92
  9. Lori Ruff #138
  10. Lisa Rokusek #141

All of them (except Judith Miller) were among the first 5 million people on LinkedIn. Don’t lose heart, that doesn’t mean if you just joined you won’t get there, but you will have to work at it.

Would you like to be a super connector too? Here’s how:

  1. Visit http://www.openlinker.com
  2. Register for the annual subscription to “get on the list”
  3. Follow all instructions (including confirming your email, joining the LinkedIn TopLinked group, and checking the LinkedIn box at openlinker.com to make sure you get on the list)
  4. In your LinkedIn profile, include TopLinked.com either in your headline or as one of your custom-tagged websites
  5. Every Tuesday accept all connection requests. NEVER select “I don’t know this user.” To be an open networker, you need to openly network!

It’s that easy.  Without TopLinked.com (now found at http://www.openlinker.com) I would not be where I am today.…

Tips

Tips for Networking at Rock Concerts

I have had tremendous success networking at rock concerts recently, especially classic rock concerts – REO Speedwagon, STYX, .38 Special, Poison, Def Leppard, The Dead (Grateful Dead circa 2009), John Mellencamp, Counting Crows, The Police, etc. Best concert ever for networking – Australian Pink Floyd at the Paramount Theater!

Look around the audience and you see “your peers” all around you. They are Tweeting and they are LinkedIn and Facebook users as well.  These folks are having a great time and they love to meet people that share their same interests.  In this case, it is their interest for music and it is EXACTLY the same musical taste as YOU.  How powerful is that?

So, here are some tips for making the most of it:

1. Wear a concert T-Shirt to a concert. I suggest one that is from an artist of the same genre.  I recently wore a Pink Floyd shirt at a Counting Crows concert. A Tie Dye is a must for a Dead show of course.

2. Bring your camera phone and take pictures at the show.  Ask others around you to take pictures with you in them.  Best part – offer to e-mail the pictures to them.  Of course, you will need a business card from them or at least an e-mail address and that is where the networking starts.

3. Get good seats down front. People in decision-making roles do not sit in the back.…

Book

Change the ORDER of your LinkedIn Profile Info

LinkedIn is rolling out a feature that lets you re-arrange information in your LinkedIn profile.  It is a decent first start FOR SOME PEOPLE.

This little + character at the corner (see illustration to the left of Summary)  is used to Drag and drop sections of LinkedIn profile.  It kinda works.

 

The gotcha’s:

  • I tried and tried to get my Personal Information section near the top, right after Summary and it is just not possible to drag and drop it this far (past 250 recommendations).
  • If you have a large profile or lots of recommendations, the drag-drop doesn’t work well due to bad scrolling.  The screen just crawls when scrolling and you may give up before it gets there. But if you move your mouse around the top left of the screen as you are dragging, you may find that your screen scrolls a bit faster.
  • You cannot move things WITHIN a section, which is what we  really want – order the Applications, order the jobs, the schools, etc. But this is a great start.

See excerpts from Rock the World book for tips on affecting the order of your positions, education, etc. There will be more blog posts about these topics so check back often!

When this feature settles down, we will add it into the new editions of the Rock The World with your Online Presence book.

Still – the idea is good and we hope to see these shortcomings addressed in a future release.  Thanks LinkedIn: You’ve got another right!…